The name Adidas is a portmanteau of “ah-dee-DAH” and “sports.” It was founded by Adolf Dassler in 1924 in Herzogenaurach, Germany. The brothers ran the factory together until 1948 when they separated to form two separate companies. The founders of Adidas listened to athletes and designed innovative sportswear based on their feedback. As a result, the brand has become a favorite among sports enthusiasts.
The company has factories across the world. There are three37 Adidas factories in China alone, plus an additional five in India and one in Thailand. There are also factories in other Asian nations, including the Czech Republic, India, Indonesia, Bangladesh, Malaysia, Pakistan, and South Africa. The Middle East is home to thirteen Adidas factories, and Turkey and the United Arab Emirates have one each. The global reach of Adidas is unparalleled.
Adidas is the brand behind many popular products and styles. A variety of accessories are made by the company, including shoes, eyewear, and mobile accessories. During the 1990s, Adidas signed Sachin Tendulkar, and sponsored his cricket bat from 2008 until he retired. The company even created a new model of cricket bat that Tendulkar used until he retired. In 2008, Adidas signed Kevin Pietersen, but Pietersen was unable to complete his lifetime contract with the brand due to financial difficulties. Other popular products include socks and male and female deodorants and lotions.
The company’s latest initiative focuses on the consumer and their preferences. Today’s adidas consumer is active, digital, and sustainable. Their newest campaign, “Own the Game,” brings these three aspects together. In a nutshell, it’s a statement of purpose, and a promise to make its consumers happy. So, if you’re looking for new sneakers to wear at the gym, make sure to browse the latest adidas fashions in adidas’ store!
The company acquired Reebok, Rockport, and CCM Hockey just before renaming itself to adidas AG. It also merged with outdoor specialist Five Ten. The result was an incredible merger. In June 2005, the new company had a total market share of nearly 15%. Its name became synonymous with athletic wear and sports apparel. The future is bright for both brands. It’s no wonder Adidas is a global sportswear company.